Fonder Studio is a creative+branding agency based in Hong Kong on a mission to build a more mindful world through art, design, and meditation.
Joy Lee is a multi-disciplinary maker currently based in Hong Kong.
Joy works as a brand strategist + social media consultant by day, and as an artist by night. With a passion for social impact, she partners with non-profit organizations, educational institutions, and emerging businesses to build authentic brands that connect with people. Fonder Studio was built with three core verbs in mind:
Create — ink paintings, books, zines, poetry, and essays
Partner — with brands & communities to develop creative+branding strategies that align with their deepest values and greatest potential
Empower — individuals to live mindfully, through private events, in-person and online workshops
In Joy’s words…
I live to create a more mindful world. I began practicing stillness and mindfulness meditation to cut through the noise. Soon enough, I discovered a medium that would allow me to both slow me down and to create: sumi-e, as traditionally known in the Japanese aesthetic (sumi=black ink; e=painting). In the midst of a fast-paced lifestyle in New York, where I was based for 3 years, painting became my sanctuary––a blend of mindful presence & creativity, which blossomed into fonder studio. Now, I live in yet another restless city: Hong Kong. Wherever I am in the world, I share my work to inspire you to live mindfully, first, as yourself, and second, of the people, place, systems, and world around you.
